"What if..."

"...is the most important question a creative can ask." - Keith Reinhard (Chairman Emeritus of DDB Worldwide)

This area is going to be about just that — a curation/source of inspiration of creative ideas that all started with the question "What if...?"

Every now and then, I'll be riffing. Other times, I'll be sharing my own observations/creations, along with others that have observed/created around our world.

I hope you enjoy it. I know I will.

Sef.