Art Center College of Design — The Fighting Dots
Art Center needed a way to get more alums to donate to the school. So we started a college football team called "The Fighting Dots" because science says that schools with sports teams get more donations from their alumni.*
*We never actually started a football program, but we did sell over a hundred "Fighting Dots" t-shirts.
With a donation of $40 or more, alums would receive a "Fighting Dots" t-shirt.
Fighting Dots Foam Finger
DOT — Fighting Dots Mascot