Art Center College of Design — The Fighting Dots

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Art Center needed a way to get more alums to donate to the school. So we started a college football team called "The Fighting Dots" because science says that schools with sports teams get more donations from their alumni.* 

*We never actually started a football program, but we did sell over a hundred "Fighting Dots" t-shirts.


With a donation of $40 or more, alums would receive a "Fighting Dots" t-shirt.


Fighting Dots Foam Finger


DOT — Fighting Dots Mascot